D U Y E N  N G U Y E N

The cart echoes the simple geometry and minimal language of the Lower JCT logo. The canopy of the cart responds to the triangular shape while the base of the cart responds to the trapezoid. As the repetition of the canopy recedes like a tunnel, it psychologically attracts and leads visitors toward the booth.

 

With the canopy painted predominantly white and the base painted black, it reflects the minimal aesthetic of the emblem that represents the LowerJCT.